Digital Marketing Analyst

Duties and Responsibilities

Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed

Support the development of the digital marketing strategy by studying key market trends, tracking changes in performance, identifying customers needs, and monitoring the competition.

Develop measurement strategies that tie organizational objectives to digital measurement solutions and communicate the value of solutions to management

Measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs) and deliver actionable insights.

Develop and maintain daily, weekly, monthly marketing dashboards and reports

Own all aspects of Google Analytics, Google Tag Manager, and other products to ensure data is being populated correctly and cleanly

Analyze web traffic from all channels to help create a baseline of what channels are producing the right outcomes to then help allocate resources and funds

Work with marketing agencies to analyze the effectiveness of marketing campaigns across all channels; email, social, direct and recommend ways to improve each campaign

Track Direct-to-Consumer efforts through detailed funnel analytics

Combine digital data to offline and in-house data to develop a complete picture of the customer experience

Collaborate with internal teams and marketing agencies to improve and optimize user experience

Meet regularly with revenue generating teams to understand their needs, drive performance improvement and ensure planning and communication of reports.

Creates ad hoc reporting and analysis as requested. Qualifications

Bachelor’s degree in Marketing, Economics or similar field required

2 years of experience in a similar role or marketing/reporting related function

Proven working experience in digital marketing

Some experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Experience leveraging Google Analytics or similar platform to analyze web traffic

Highly proficient in Microsoft Excel and SQL; experience using Power BI or other visualizations tools a plus

Analytical and detail oriented with a track record of fact-based decision making

Experience working with sales, marketing and technology teams

Strong verbal and written communication skills

Adept at problem solving and issue resolution

Must be self-directed, self-motivated and very well organized