Product Marketing Manager

About DataCore Software

DataCore Software is a profitable, global software company that helps more than 10,000 customers worldwide modernize how they store, protect, and access data. The company delivers the industry's most flexible, intelligent, and powerful software-defined storage (SDS) solutions.

DataCore transforms the way businesses approach storage. Spanning over two decades, our legacy traces back to pioneering storage virtualization, evolving through successive milestones of innovation to establish ourselves as the authority on software-defined storage. As the demands of storage evolve across core, edge, and cloud environments, our dedication remains steadfast in enhancing data availability, access, and protection for our customers, and maximizing the value of their IT investments.

Organizations across verticals ranging from healthcare to financial institutions, education, manufacturing, media and entertainment providers, and government agencies worldwide a trust DataCore to improve performance, reduce IT costs, and ensure high availability for their mission-critical applications and data.

DataCore's world-class customer service and support been recognized with several prestigious awards and boasts a 71% net promotor score (NPS), far surpassing the industry average of 30%.

Headquartered in Fort Lauderdale, Florida, DataCore also has global offices in Austin, Munich, Reading, Cardiff, Paris, Milan, Tokyo, and Taipei, with a technical center of excellence in Bangalore, India.

Role:

This role will be based in India and will be reporting directly to the Chief Product Officer (based in the US). This is a fantastic opportunity to be part of a world-class marketing team which is driven to make a difference in the market and be part of a great success story!

Duties:

Develop a comprehensive understanding of the market, including use cases, buyer personas, competitive solutions, trends, and overall market dynamics

Craft compelling, distinct, and effective positioning and messaging for our product lines and solutions

Produce sales and marketing materials, such as reference architectures, white papers, case studies, presentations, technical competitive briefs, data sheets, and business cases

Support global demand generation teams with content for marketing campaigns, webinars, and events

Collaborate closely with field marketing on demand generation and lead nurturing campaigns, as well as on pricing, packaging, and promotional strategies

Provide sales enablement materials to inside sales, field sales, and channel partners to enhance their effectiveness

Promote DataCore products and technology through active participation in social media and community forums

Engage with DataCore's technical community in collaboration with solution architects to foster a supportive and informed user base

Monitor and analyze market trends to inform product improvements and marketing strategies

Knowledge, Skills, Abilities:

Comprehensive understanding of data storage, Kubernetes, and cloud-native technologies

Skill in identifying customer needs and developing targeted personas and use cases in the IT infrastructure and Kubernetes space

Ability to craft compelling product and solution messaging tailored to various user personas and market requirements

Proven track record in developing and executing comprehensive go-to-market strategies for tech products

Strong analytical skills to evaluate market data, customer feedback, and technology trends to influence product strategy

Proficient in both technical and marketing writing, with the ability to articulate complex concepts clearly and persuasively to a variety of audiences

Ability to manage complex projects with self-direction and a passion for quality in fast-paced environments

Knowledge of channel distribution models and experience leveraging partnerships for product scaling

Education/Experience:

5-9 years' of Product Marketing experience, preferably in data storage domain

Bachelor's Degree in business or technology is required. An MBA is preferred.

Pragmatic Marketing Certification preferred

Full time