Salesforce Marketing Cloud Developer

Job Description

The Salesforce Marketing Cloud Developer will support the continued growth of the Salesforce Marketing Cloud (SFMC) solution. This role will be responsible for, but not limited to, gathering requirements, configure/build/customize and support the Salesforce Marketing Cloud application while guiding the overall direction of our Marketing Cloud instance. This role will focus on the development of email communications leveraging Content Builders tool, HTML and CSS where necessary in partnership with our CRM team.

RESPONSIBILITIES:

Partner with Product Owner to review business requirements to design and develop solutions to meet communication objectives

Design, build, test and send emails in SFMC

Understanding of nurture program functionality, capabilities and build upon request

Segment and analyze SFDC and other prospect databases to target campaigns and provide targeting recommendations

Application of tracking on all marketing automation tactics

Reporting on marketing automation programs to highlight opportunities for enhancement to improve metrics & KPIs.

Perform testing of emails, campaigns, pages, and data as needed and on time

Assist with SFMC data hygiene and system maintenance

Prepare and import lists into SFMC

Assist with marketing automation-specific troubleshooting requests as submitted

Provide recommendations on the customer journey and communication best practices.

Build and maintain marketing automation campaigns that nurtures prospects through email and form template creation, landing page development, list segmentation, scoring

Develop reporting and dashboards to communicate campaign and marketing effectiveness

Interpret and translate metrics into insightful analysis to drive change and campaign performance

Provide support for Salesforce and Marketing Cloud data integrations

Document solution and architecture decisions

Assist in monthly feature releases

MINIMUM QUALIFICATIONS, EDUCATION, KNOWLEDGE, SKILLS, AND ABILITIES:

Education

Bachelor’s Degree in a related field or equivalent work experience.

Skills & Knowledge:

Ability to operate in a complex, rapidly changing environment while adhering to tight schedules and budgets

Out-of-the-box thinking for solutions and ideas in the email channel

Must have a good understanding of the methodologies for email campaign management including, but not limited to, campaign setup, coding, importing data, validating, optimization, segmentation, testing, deployment, tracking, reporting, and monitoring.

Must have extensively used Journey Builder to design and automate responsive multi-channel campaigns.

Extensive understanding of email marketing best practices, inbox deliverability and CAN-SPAM laws.

Understanding of CRM concepts and email communications best practices

Basic knowledge of SQL queries API concepts a plus

Must have knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability.

Knowledge of Adobe Creative Suite a plus

Strong problem-solving skills

Act independently on routine assignments or projects

Able to communicate professionally, both oral and written

Plan, organize and multi-task to complete assignments in an efficient manner

Ability to work in cross-functional teams with a solution-focused mindset and positive attitude. Must be a team player.

Strong interpersonal skills and a demonstrated track record of enabling repeatable processes, driving advancement in quality, and collaborating within a matrixed organization in a responsive and productive manner

Excellent communication skills

Experience:

A minimum of 3 years/preferably 5 years of experience in Salesforce Marketing Cloud/ExactTarget with a proven track record of consistently exceeding performance goals.

Experience creating automated or drip marketing campaigns that include email marketing is required.

Experience designing, developing, executing, and maintaining email marketing campaigns with an emphasis on Email Studio, Journey Builder, Data Extension, Automation studio, Trigger sends, Content Builder, Contact Builder.

Experience with developing email templates and dynamic content using HTML and AMP Script.

Experience creating responsive emails.

Experience in supporting end-users, requirements gathering and documentation

Experience with list segmentation and working with large data sets

Experience in performing email QA testing to validate email rendering and deliverability across different devices and applications, using tools such as Litmus and Return path.

Must have created User-Initiated and Triggered Automations like Data Extract, Filter, Import and Transfer File, Refresh Group, Query, Wait Activity and Send Email using Automation Studio.

Experience with Data Extensions and SQL Queries a plus

Experience working on optimizing campaigns through A/B testing and multivariate testing.

Experience in developing scalable front-end user interfaces using HTML, CSS, and JavaScript, JQuery and Angular JS.

Worked extensively on Landing Pages and Microsites.

Worked on email reporting and tracking, recommend improvements, enhancements and testing strategies for future programs.

Google Analytics experience required.

Certifications

Salesforce Certified Marketing Cloud Consultant - OR -

Salesforce Certified Marketing Cloud Email Specialist

Must be authorized to work in the United States for any employer. We are not offering sponsorship now or in the future.