Marketing Liaison/Health Care Navigator

Job Description

Overview

The role of the Marketing Liaison/Health Care Navigator is to drive long stay nursing and post-acute (rehabilitative care) census results for the Columbus area Ohio Otterbein nursing ministries. The position will work on a complementary basis with the Granville Senior Lifestyle Community, Otterbein Gahanna, and Otterbein New Albany (small house Neighborhood health care teams), but with a specific focus on the Columbus Ohio Medical Centers (Mount Carmel, Ohio Health, Ohio State Health, and other secondary/tertiary healthcare systems); doctoral practices, Chambers of Commerce, social/business groups, senior centers and churches in the identified geography. Assist w/ developing strategies for social media/digital marketing.

Responsibilities

Establish relationships with targeted hospitals (administrators, doctors, social workers, and discharge nurses) to drive referrals for patients needing long-term nursing and/or post-acute (rehabilitative) care.

Ensure financial viability of the local ministries by developing and maintaining a relationship that yields an increased share of patient referrals from the targeted hospitals.

Monitor and maintain targeted payer mix to meet financial goals and assure financial stability for the ministries supported.

Develop and execute quarterly nursing marketing plans for Columbus, Ohio.

Assess potential referrals or potential admissions, and work to admit the patient to the optimal Otterbein location.

Distribute brochures, fliers and other promotional items to referral sources in the targeted hospitals.

Work closely and collaboratively with hospital and Otterbein admissions/discharge marketing team members to assure easy transition of patient from hospital to Otterbein.

Coordinate marketing efforts to meet census goals and to keep the Otterbein location staff advised of anticipated referrals, tours and/or admissions.

Identify opportunities and execute those selected opportunities to make working with Otterbein easier and more efficient for Medical Center and doctoral practice personnel.

Create digital marketing strategies applicable to the geography supported by this position.

Ability to create and execute creative approaches to virtual marketing

Performs any other duties as assigned.

Skills

Recognize the autonomy and dignity of all patients/residents.

Communicate a sense of caring, concern, and dignity for patients/residents.

Understand how to place decision-making in the hands of the patients/residents when appropriate.

Make prompt and accurate judgments with regard to patients/residents care and emergencies.

Work and communicate effectively as part of the self-directed marketing work team.

Interest in caring for the quality of life needs of patients/residents.

Establish excellent relationships and ongoing communications with hospital personnel in referral marketing, management and decision-making roles.

Qualifications

BA/BS preferred; plus three to five years of sales/marketing experience with a proven track record in referral marketing, healthcare admissions in a senior care or nursing home setting.

Knowledge of data management (customer relationship management) programs preferred.

LPN, RN, or social worker with experience as a clinical liaison (preferred).

Excellent organizational/planning/time management skills.

Outstanding verbal and written communication skills to connect with referral partners and patients/residents.