Lead, Email & SMS Developer (SFMC)

Merge Storytelling and Technology

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.

As our Sr. Email & SMS Development, you will…

Be the technical subject matter expert in using Salesforce Marketing Cloud (i.e. ExactTarget) to implement and execute the B2C Email, Mobile, and Push marketing strategies and campaigns for our clients’ Marketing teams. Based on the feature roadmap and by collaborating with Marketing teams, product owners, the Salesforce platform team and other engineering teams, the Lead Developer will perform hands-on technical development for all projects related to Salesforce Marketing Cloud using AMPscript, JavaScript, HTML and CSS, SOAP/REST APIs, Email Studio, Automation Studio, Journey Builder, Mobile Studio etc. as necessary.

You’ll have experience configuring and customizing data for Salesforce Marketing Cloud. The developer is knowledgeable in subscriber management across channels and can troubleshoot various programmatic languages that guide the design of both tactical and strategic email campaigns. The Lead has experience as a developer for Marketing Cloud creating personalized, dynamic messages, and landing pages, makes use of Marketing Cloud scripting languages, and is experienced with data configuration, manipulations and advanced segmentation, as well as reporting and analytics. The Lead Developer has at least 4 years of experience developing for Marketing Cloud and associated tools.

Be Accountable and Responsible

Administer the client’s Salesforce Marketing Cloud

Manage email and SMS execution across assigned larger, more complex clients

Coordinate and oversee email and SMS execution tasks to ensure work is completed on time, to standard, and without error

Configure, set-up and maintain data models/data import (data extensions, shared data extensions, contact model)

Work with customers and platform data (SQL, system data views, Send Log)

Write advanced SQL, including join statements and stacked queries

Create dynamic, personalized marketing assets using various scripting languages like HTML, CSS etc.

Build Marketing Cloud web experiences(data forms, custom preference pages)

Ability to explain subscription management and deploy business solutions accordingly

Work through and resolve scenarios using REST and SOAP API

Automate email execution processes, activities, and reporting

Design emails and creative templates utilizing Photoshop or similar design applications

Design, develop, test, document, and deploy high quality business solutions in Salesforce

Play a technical role in evaluating new CRM technologies/add-ons and develop plans for their implementation into Salesforce

Provide on-going technical support

Train other development resources on Salesforce development practices, as needed. Maintain alignment with Salesforce development best practices.

Advise on the implementation of tracking code

Troubleshoot email and SMS issues (platforms, HTML, rendering)

Work with internal and external IT resources to ensure essential technical steps are taken for proper email program setup and integration

Ensure all client emails comply with current CAN-SPAM and other email legislation

Ability to develop and deploy multiple email campaigns per day

Ability to project manage multiple campaigns simultaneously

Participate in and lead client meetings/conversations

Speak as the Subject Matter Expert on relevant client calls

Lead and coordinate in onboarding additional resources or partners on third-party tools as necessary

Work with the Client Service and Business Development teams as an SME on additional platform capabilities to benefit our clients

Understand Client Call Expectations/Processes

Ability to lead client brainstorming meetings

These are the qualifications we’re looking for

4-7 years of overall hands-on experience with Salesforce Marketing Cloud Email Studio, Mobile Push, SFMC API, Data Extensions, Data Views, Automations, Journey Builder, Preference Center, Audience Management and Segmentation, Tracking and Reporting

4-5 years of hands-on experience (advanced level knowledge) of writing SQL queries

4-5 years client-facing, customer service experience

3-5 years of hands-on experience (intermediate to expert level knowledge) of writing AMPScript code

Bachelor of Science degree in a technical field such as Computer Science, Computer Engineering, Electrical Engineering, or equivalent work experience

Hands-on experience (beginner to intermediate level knowledge) of writing Server Side JavaScript code

Deep understanding, experience and ability to troubleshoot and resolve Mobile SDK, SFMC API or Automation triggered Email / Mobile Push Notifications issues

Experience building, deploying, and testing responsive email and push notifications marketing campaigns

Ability to interpret performance data and insights to make iterative optimizations to campaigns and tactics

Solid technical skills and expertise with HTML and CSS optimized for email deployment with an understanding of the difference between coding for the web and coding for email

Knowledge of Salesforce Sales Cloud / Service Cloud is a plus

Experience coaching junior developers and training non-technical partners in SFMC

Hustle and willingness to learn: you speak your mind and welcome feedback to ensure your team’s output is the best it can be

Required knowledge of email metrics reporting from ESPs and Google tags

Software development experience is a plus

Salesforce Email Marketing Specialist certification (preferred)

Salesforce Marketing Cloud Developer certification (preferred)

Strong experience with Adobe PhotoShop, Dreamweaver, and animated gifs/flash

Proficiency in Google Suite (specifically Google Sheets, Google Docs and Google Slides)

Understand partnership opportunities and identification processes

Advanced working knowledge of Google Analytics

Ability to work well under pressure and tight deadlines

Ability to work some after-hours and/or weekend support required

Experience with complex data structures, data modeling and databases

Experience with any Salesforce clouds

Experience with any marketing automations tools/platforms

General understanding of key digital marketing trends

Compensation: $80,000 - $90,000

Salary differential is based on seniority, merit, education, training, and experience. MERGE’s career ladders reflect department growth from Associate through Partner levels, with details of roles and responsibilities associated with each level. New hires are assigned a job level within a particular position based on these criteria and salary is set within the job level based on these criteria. Growth from one level to the next occurs when employees master their role and are promoted to the next level, generally during salary review cycles that are posted in the employee handbook.

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And here’s how we live our values at MERGE

Ability. Mastering our craft

Agility. Delivering with a growth mindset

Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!