Retail Marketing Manager

Position Summary

Retail Marketing Manager has strong Marketing and Sales knowledge of Consumer Electronics and works with local partners and resources to amplify brand awareness and brand experiences in retail environment.

Role and Responsibilities

Developing, implementing and reviewing in-store marketing plan (based upon Market Analysis, Marketing Strategy and Marketing Platform)

Ensuring that Samsung Brand and products get maximum exposure in channels

Driving performance and achievement of business targets

Applying Brand guidelines across all shoppers' touch points consistently

Managing shop displays/fixtures /POP production, distribution, implementation and maintenance in accordance with guidelines

Supporting the development of channel mapping and segmentation analysis for the respectful markets (working closely with Sales, Retail Planning and Analysis team)

Collecting field data and generate weekly reports for respectful markets and product divisions

Managing the work processes and projects with internal and external partners

Managing Field Force and Merchandising program

Managing training programs to educate Field Force on Samsung products and propositions

Skills and Qualifications

University degree

At least 5 years of retail experience in a related industry

Track record of managing marketing budgets in a global organization

Proven successful experience in developing efficient work plans for complex projects involving many groups and effectively implementing and coordinating these plans

Fluent in English, both written and spoken

Advanced user of MS Office (Word, Excel, PowerPoint)

Strong knowledge of Retail Marketing

Strong attention to detail, excellent organization skills and ability to effectively manage multiple projects

Ability to work independently and take action to achieve goals and objectives

Project management/organizational /coordination skills

Excellent communication skills, good presentation skills

Analytical ability to understand complex data and draw conclusions from it

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R91056