Technical Marketing Manager

Develop marketing and sales tools as required by the sales team.

Drive marketing campaign execution across channels, including email, online, social, and PR.

Occasionally help other members of the Sales and Marketing team with research or idea development.

Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.).

Align with the department head and others effectively to communicate tactics and strategy.

Track results, review analytics, and provide ROI of marketing activities.

Drive large, strategic and complex pursuit process from proposal coordination through interview.

Define market strategy with penetration plans including target customers.

Work to understand technical claims and develop customer and consumer claims in collaboration with product marketing.

Provide peer review and oversight for accuracy and quality of content.

Work with marketing team to build, test and launch marketing technologies and capabilities that are based on industry best practices.

Troubleshoot and resolve coding issues in a timely manner.

Communicate and collect cross-departmental feedback to align on best practices and procedures.

Develop compelling, differentiating value propositions, positioning, and messaging at the solution, product and segment level.

Organize and execute various technical tasks for the development team.

Roll out programs and optimizations to drive business and client goals.

Create and manage a system of standard work, job aids, and training presentations and videos.

Manage the communication, needs, and expectations of the deliverable they are assigned to.

Business and market analysis, research and reporting of trends and results.

Review, evaluate, and modify existing and proposed external technical programs.