Email Marketing Coordinator

Job Description

Email Marketing Coordinator - SCHOOL FOR INTERNATIONAL TRAINING (SIT)

Reports to: Digital Marketing Manager

Base of Designation: Washington, D.C.

Grade: DC-3

Salary: $54,384-$61,182, based on experience and base of designation.

Overview:

School for International Training (SIT) is seeking a skilled Email Marketing Coordinator to join our team. This role requires a

deep understanding of email marketing strategies, coupled with proficiency in Salesforce and experience in orchestrating

email journeys. The ideal candidate will possess a blend of creativity and analytical skills to develop engaging email

campaigns that drive conversions and foster customer engagement.

RESPONSIBILITIES

Email Campaign Management:

Collaborate with cross-functional teams to develop email marketing strategies aligned with

business objectives.

Execute end-to-end email campaigns, including campaign planning, content creation,

segmentation, scheduling, and deployment.

Monitor and optimize email performance metrics (open rates, click-through rates, conversion

rates) to enhance campaign effectiveness.

Salesforce Integration:

Utilize Salesforce CRM platform to manage customer data, segment audiences, and

personalize email communications.

Implement email automation workflows within Salesforce Marketing Cloud or similar

platforms to streamline campaign execution.

Ensure data integrity and compliance with privacy regulations by adhering to best

practices for data management within Salesforce.

Email Journey Development:

Design and execute automated email journeys based on customer behavior, preferences, and

lifecycle stages.

Implement A/B testing methodologies to optimize email content, subject lines, and send times

for maximum engagement and conversion.

Continuously analyze and refine email journeys to improve performance and deliver

personalized experiences.

Reporting and Analysis:

Generate regular reports on email campaign performance, providing insights and

recommendations for optimization.

Conduct competitive analysis and stay updated on industry trends to inform email

marketing strategies.

Collaborate with stakeholders to leverage data-driven insights for strategic decision making

and campaign refinement.

Compliance and Best Practices:

Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR, by

implementing best practices for permission-based marketing.

Stay informed about industry standards and best practices for email marketing, making

recommendations for continuous improvement.POSITION REQUIREMENTS

Bachelor's degree in marketing, communications, or related field.

Proven experience (3-4 years) in email marketing, preferably in a B2B or B2C

Proficiency in Salesforce CRM and experience with email marketing automation platforms (e.g., Salesforce Marketing Cloud, Pardot, HubSpot).

Strong analytical skills with the ability to interpret data, generate insights, and drive decision-making.

Excellent written and verbal communication skills, with a keen eye for detail and creativity in creating compelling email content.

Ability to manage multiple projects simultaneously in a fast-paced environment, meeting deadlines and delivering

Knowledge of HTML/CSS for email template customization is a plus.

Certification in Salesforce Marketing Cloud or equivalent is

Email marketing in the higher- ed industry 1-2 years

If you meet the qualifications and are excited about the opportunity to drive impactful email marketing campaigns, we encourage you to apply.

Vaccination is strongly recommended for all employees in our U.S. offices except for those receiving medical or religious exemptions. If boosters are subsequently recommended by the Centers for Disease Control and Prevention (CDC) then employees and faculty will be recommended to receive the booster within thirty (30) days of their eligibility.

Benefits

World Learning provides a comprehensive and competitive benefits package that includes: medical, dental, vision, FSA/HRA, Life/AD&D, Short Term/Long Term Disability, EAP, Parking and Transit, 403 (b) retirement plan (when applicable) for full-time and eligible part-time employees.

The World Learning Inc. Family

For more than 90 years, World Learning Inc. is a thriving global organization made up of The Experiment in International Living, the nation's most experienced provider of international education through exchanges for high school students; School for International Training, offering accredited undergraduate study abroad programs through SIT Study Abroad and internationally focused master's degrees through SIT Graduate Institute; and World Learning, a global development and exchange nonprofit organization.

World Learning worldlearning.org

World Learning has worked to create a more sustainable, peaceful, and just world. World Learning's education, development, and exchange programs help people find their voices, connect with their communities, strengthen the institutions that form the backbone of a democratic society, and build relationships across cultures. With World Learning's support, these emerging leaders tackle critical global issues like poverty, conflict, and inequality.

The Experiment in International Living experiment.org

The Experiment in International Living is the nation's most experienced provider of international education through exchanges for high school students. For more than 90 years, The Experiment has empowered young people to step off the beaten path, experience the world as a classroom, immerse themselves fully in another culture, and build the knowledge and skills needed to confront critical global issues.

SIT sit.edu

School for International Training (SIT) was founded in the early 1960s as a training center for the first Peace Corps volunteers. For nearly 60 years, SIT has prepared students to be effective changemakers and global citizens through experiential education focused on the world's most critical global issues. SIT Study Abroad offers accredited summer and semester undergraduate programs in Africa, Asia and the Pacific, Europe, Latin America, and the Middle East, as well as comparative programs on multiple continents. SIT Graduate Institute offers global and hybrid certificates, master's, and doctoral degrees.

An organizational commitment to diversity, equity, inclusion, and access.

We are a globally diverse community of staff, faculty, board members, alumni, students, and participants who believe that inclusive and equitable practices are at the heart of a peaceful and just world. Each of us strives to honor diverse voices and lived experiences, examine our own biases and privileges, actively work to address inequities in our structures, and foster a community of open dialogue. We are committed to acting with accountability, transparency, reciprocity, authenticity, and empathy.

World Learning is an equal employment opportunity/affirmative action/veterans/ADA employer, committed to increasing the diversity of its workforce.

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