Ecommerce Specialist

Actively recruiting for one of our favorite consumer goods clients!

Ecommerce Specialist Job Description

Introduction:

We are seeking an Ecommerce Specialist with a strong focus on Amazon marketplace management and experience across multiple online platforms, including direct-to-consumer (DTC) channels. This role is crucial for someone passionate about optimizing online marketplaces and DTC platforms to maximize visibility and sales. If you have a robust track record in enhancing online store operations and driving digital marketing strategies, we invite you to contribute to our dynamic team.

Job Responsibilities:

Advanced Marketplace Management:

Take charge of our entire Amazon store operations, including listing optimization, inventory management, and strategic promotions.

Manage and optimize product listings across various marketplaces like Amazon, eBay, and Shopify, ensuring consistency in product information, images, and pricing.

Oversee the end-to-end process of our marketplace sales, from uploading new products to managing customer interactions and post-sale services.

Direct-to-Consumer (DTC) Channel Expertise:

Develop, manage, and optimize our direct-to-consumer sales channel, enhancing our brand’s direct engagement with customers.

Implement strategies to build and strengthen our DTC platform, focusing on personalized marketing, customer loyalty programs, and exclusive product offerings.

Digital Marketing and SEO:

Design and implement comprehensive digital marketing campaigns specifically tailored for marketplace and DTC platforms to increase brand visibility and attract traffic.

Use advanced SEO techniques and marketplace-specific tools to enhance product visibility and searchability.

Performance Analysis and Strategic Planning:

Utilize analytics tools to monitor marketplace and DTC platform performance, analyze sales data, and track customer engagement metrics.

Craft data-driven strategies that respond to marketplace trends and consumer behaviors to boost sales and improve customer satisfaction.

Customer Experience and Relationship Management:

Deliver superior customer service by enhancing buyer interaction and support on all marketplace platforms and the DTC channel.

Implement best practices for customer engagement and support to foster loyalty and repeat business.

Collaboration and Reporting:

Collaborate closely with cross-functional teams to ensure marketplace and DTC strategies align with broader business goals.

Prepare detailed reports on marketplace and DTC performance, insights, and growth opportunities for senior management.

Education & Experience Requirements:

Bachelor’s degree in Marketing, Business Administration, or equivalent experience.

3+ years of experience managing online marketplaces, including in-depth knowledge of Amazon Seller Central and Fulfillment by Amazon (FBA).

Demonstrated ability in handling marketplace tools, enhancing listings, and running promotional campaigns.

Proven experience in developing and managing a DTC e-commerce strategy.

Familiarity with additional marketplaces like eBay, Walmart, and direct consumer sales platforms like Shopify.

Preferred Skills:

Expertise in PPC advertising campaigns and inventory management systems.

Advanced proficiency in using analytical tools such as Google Analytics and marketplace insights.

Strong organizational skills and ability to manage multiple projects and timelines effectively.

Company Benefits:

Competitive salary package.

Comprehensive health insurance, including dental and vision plans.

Professional development and training opportunities focused on skills enhancement and career growth.

Conclusion:

This Ecommerce Specialist position is designed for individuals who thrive in a fast-paced digital environment and are experts in managing online marketplaces and DTC platforms. Your contributions will directly influence our growth trajectory and digital strategy. We look forward to discovering how your expertise can drive our success in the competitive e-commerce landscape.

FAQs:

What specific experience helps in this role?

Extensive experience with Amazon store management, other online marketplaces, and direct-to-consumer platforms is essential.

Can I grow within this role?

Yes, this position is designed for growth and development, with opportunities to lead major marketplace and DTC initiatives.

What makes this role challenging?

Keeping up with the fast-paced changes in marketplace algorithms, consumer expectations, and direct consumer engagement presents significant challenges.

Is there an emphasis on team collaboration?

Absolutely, collaboration with sales, marketing, and logistics teams is critical for aligning marketplace and DTC strategies with overall business goals.

What technical skills are prioritized?

Proficiency in marketplace platforms, SEO, and data analytics tools is prioritized to manage operations effectively.