Senior Marketing Research Analyst

If you are motivated and believe in the credit union philosophy of "People Helping People," join our team!

The Senior Marketing Research Analyst will empower the Marketing team with data and insights through relevant research that communicates objective achievement rates and quantifies the impact of marketing activities on member success and organizational goals. A key focus of this role is gathering and analyzing data from the members and market, performing analytics, conducting extensive research and surveys, and studying member feedback. This role will be responsible for supporting any marketing initiatives by conducting the proper research and investigation methods needed for delivering impactful business value. You will collaborate with Information Technology, Information Services, Business Intelligence, Digital and other departments as the Marketing research owner with a critical role in collecting, organizing, analyzing, interpreting, and visualizing data from multiple sources. You will help our go-to-market teams by producing any research relevant for segmentation, benchmarking, trending, competitive intelligence, and by conducting A/B testing for campaigns, content, and communications.

Responsibilities:

- Conduct market research and analysis to inform product and service optimization and to reveal actionable information that can improve member success and experience. Lead and support research projects.

- Collect, analyze, and interpret data to form actionable insights that address strategic marketing challenges and opportunities. Monitor marketing effectiveness and recommend adjustments as needed. Develop brand, channel, campaign, and member experience benchmarks. Provide ad hoc analysis, competitive information, presentations, status reports and meeting recaps as necessary.

- Assist leadership in establishing a long-term strategy for marketing measurement and analytics that incorporates multiple data sources across SECU systems, communications, and marketing efforts. Collaborate with internal teams to determine success metrics, forecasts, and drive growth.

- Publish and present periodic marketing reports and dashboards requiring data aggregation and visualization. Assist with preparing and presenting analysis and reporting to business departments and management.

- Create measurement briefs to outline KPIs and goal metrics as part of creative brief process.

- Partner with cross-functional teams to aggregate and analyze multiple channel data disciplines, and help manage data acquisition, handling, and governance processes.

Requirements:

- Bachelor’s degree or equivalent.

- 5+ years related work experience.

- Ability to use data and analytics to evaluate assumptions, deliver recommendations, and move business metrics Proficiency in SQL / SAS and Microsoft Excel (complex functions)

- Strong ability to analytically prepare data and set the research standards for the team that produces an impactful strategy to internal stakeholders, the members we serve, and SECU.

- Broad and deep knowledge of marketing promotion methods, best practices, and marketing leading techniques

- Experience with A/B & Multivariate testing/analysis

- Ability to collaborate and work in a cross-functional environment and to develop and maintain key relationships.

- Ability to act as a change agent; to operate with urgency; and to challenge the status quo.

- Strong interpersonal skills with the ability to communicate in a clear, concise, and compelling manner.

- Highly organized with an excellent sense for priorities.

- Self-starter with the ability to work both independently and as part of a team.

- Outstanding attention to details while maintaining focus on larger goals.

- Comfortable creating and delivering presentations.

- Attend any relevant training and conferences to empower the research initiatives of the team and SECU.

Preferred:

- Financial background

- Experience with visualization tools such as Tableau, Looker, PowerBI, etc.

- Experience in Adobe Analytics or Audience Manager.

- Experience with Qualtrics and creating/refining surveys.

- Experience with SAS tools like Enterprise Guide, etc.

- Demonstrated marketing and marketing research skills.

SECU provides equal employment opportunity to all qualified persons regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or other classification protected by law.

Disclaimer

State Employees' Credit Union reserves the right to fill this role at a higher/lower level based on business need.

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