Qualitative Researcher

Job Title: Assistant Manager, CMI Qualitative

Job Type: Permanent, Full-time

Function: Category Direction & Innovation

Business: Godrej Consumer Products Limited

Location: Mumbai, Maharashtra, India

About Godrej Industries Limited and Associate Companies (GILAC)

GILAC is a holding company of the Godrej Group. We have significant interests in consumer goods, real estate, agriculture, chemicals, and financial services through our subsidiary and associate companies, across 18 countries.

About Godrej Consumer Products Limited (GCPL)

Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Candidate Persona

Inviting proactive, self-motivated, energetic insights evangelists with a zeal for understanding people, culture and telling consumer stories

About the role

As part of GCPL CMI Qual team, you will be required to partner Marketing, Innovation, Communication, Design and R&D teams to generate Consumer Insights and provide guidance on their application in solving business and marketing challenges.

The role will involve not only addressing business generated briefs, but also proactively identifying business needs that can be addressed through consumer truths leading to new innovations and communication ideas.

This is an incredible opportunity to work with and learn from industry veterans and have an impact across the business.

Role Specifications

Understand business needs and identify appropriate qualitative research approaches to address them

Engage with consumers and use appropriate qualitative methods to uncover rich, relevant data points

Synthesize world class (fresh, relevant, engaging) consumer insights that serve as a source of competitive advantage for GCPL, e.g:

Creative insights leading to differentially fresh, relevant and engaging communication ideas

Identification of new unmet consumer needs, leading to material innovation opportunities

Drive a culture of consumer centricity amongst the larger team through training

Who are we looking for?

Education: Degree in behavioural/social sciences/culture studies, Psychology, advertising and communication, Young India fellowship students, MBA in Marketing/HR

Experience:

– 7 years of experience in Qualitative Market Research

Practice of MR agency (Qual specialists such as Quantum, Third Eye, Dragonfly, Kantar, Ipsos or equivalent preferred)

FMCG Client side or servicing experience will be a plus

Skills:

Comfort with and enthusiasm for conducting primary consumer research

Expertise on application of range of Qualitative Research tools/techniques

Formulating research problem, research design and data analysis

Ability to synthesize qualitative data into crisp recommendations

Strategic mindset that can look beyond just the data to find the larger story

Good presentation skills – should be able to communicate with clarity and conviction

Rudimentary understanding of quantitative research will be a plus

What’s in it for you?

Be an equal parent

Maternity support, including paid leave ahead of statutory guidelines, and flexible work options on return

Paternity support, including paid leave

New mothers can bring a caregiver and children under a year old, on work travel

Adoption support; gender neutral and based on the primary caregiver, with paid leave options

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Gender transition support

We are selfish about your wellness

Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

Uncapped sick leave

Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

Structured recognition platforms for individual, team and business-level achievements

Performance-based earning opportunities

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

We look forward to meeting you.