Performance Marketing Specialist

Job Description

The Performance Marketing Specialist will support ecommerce initiatives for Mud Pie by improving search ranking and online conversions with dynamic copy for products across three divisions—Home, Kid’s and Women’s. This position requires being proficient with Search Engine Optimization (SEO); organic search strategy, paid search marketing, content optimization, key word research, and link-building. This person will closely collaborate with the Ecommerce, Marketing, Design and Sales teams to provide user-friendly informational content and consistency across departments in an effort to increase all product sales.

Essential Duties and Responsibilities:

Lead the strategic direction of the SEO function by creating a roadmap and innovation agenda

Analyze keywords to gain higher visibility on major search engines through content, internal and external links and site optimization.

Partner with Ecommerce team to align paid and organic strategies

Analyze campaign performance metrics, conduct A/B tests, and leverage data insights to optimize campaigns continuously, improving ROI and conversion rates

Lead Social Ad Management on platforms like Meta and TikTok

Experience with keyword research and the ability to present and execute campaign examples utilizing tools like SEMRush.

Monitor Google Analytics Property

Research and optimize product descriptions with popular and relevant keywords

Experience and knowledge with setting up and managing PPC (pay-per-click) ads

Plan, execute, and optimize digital campaigns across various channels, including but not limited to PPC, SEO, social media, affiliate marketing, email, and display advertising

Own SEM channel performance- research, forecast and plan, execute and analyze. Manage at the campaign and overall tactical level

Knowledge of keyword research and data mining tools

Act as an internal point person to various departments as needed for digital content and product copy

Implement brand voice and style standards across all content

Collaborate with other teams to optimize product listings on major marketplaces like Amazon and Wayfair

Experience with managing products feeds and data. (Feedonomics)

Experience with Affiliate Programs (Ascend/Pepperjam)

Write Amazon Descriptions

Own Amazon Ad Channel – budget, keyword research and reporting.

Requirements:

4+ years’ experience in performance marketing and/or digital marketing

Bachelor’s Degree in Communications, Marketing or IT (or related field)

Paid Ad Management experience required (4+ years)

Expert in Google G4

SEO and/or digital copyright experience required

Online marketplace familiarity and other ecommerce platform experience

Must have ability to work on multiple projects simultaneously and be able to effectively juggle diverse writing demands

Must have strong grammar and organizational skills and superb attention to detail

Must be able to clearly present ideas and writing to various teams and upper management

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