Head of Urban On Trade

Measures of success:

Driving Sustainable Channel growth by implementing programs effectively in the market through excellence outlet execution

Driving digital (B2B…) performance in assigned channel with close collaboration with relevant stakeholders

People development: managing team performance through addressing high performer and low performer, developing team capability through people development tools.

Purpose of the job:

Ensuring optimal business performance in assigned channel through managing excellence execution and winning through the team/people.

Key Accountabilities:

Excellence Execution

Ensures the quality of work implemented by BDM, BDS, SOM, SS and SR is at highest quality by having the business skill to maximise returns for the organisation

Evaluates strategies by brand and trade marketing by having the knowledge and data of the On Trade market

Manages and maximises distribution in assigned channel

Looks at strategic opportunities to grow the On Trade market by working with the commercial team

Creates, analyses and evaluates channel opportunities to ensure the right visibility, availability & coverage

Establish product positioning in line with sales, trade marketing, marketing to support the market & channel position

Ensures the successful achievement of the annual sales targets in order to support the achievement of company strategies and business goals

Track and analyse KPIs related to all initiatives and quickly build countermeasure closely working with cross-functional teams

Consolidate& analyse report gathered by the team and providing market intelligent report to ensure that line manager is fully informed at all time.

Business Development

Work with sales leadership team in identifying business opportunities/threats in the assigned territory through data collection, analysis, market and competitor trends Creates a proactive approach and forward planning

Key Account Management

Developing a thorough understanding of key clients’ needs and requirements and preparing customized solutions

Sustaining solid relationships and rapport with key clients, building and negotiating for a long-term strategic partnership

People Development

Drive progressive mindset, performance driven, engaging and open-minded attitudes.

Develop capability and desired culture for team and individuals through role-modelling, coaching, mentoring and other necessary means of people development tools.

Key Knowledge and Experience:

Higher Degree in Business Administration, Marketing, Sales.

5+ years in consumer goods industry

5+ years in sales/marketing for both on strategic planning and executions

3+ years managing sales operations