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LN Concerts, Regional Marketing Manager - Southeast

Company:
Live Nation Entertainment
Location:
Downtown, DC, 20001
Posted:
April 22, 2024
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Description:

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit

Live Nation’s Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live music. From our dozens of owned/operated Amphitheaters to our Global Touring team, from Ticketing and Venue Operations to Marketing and Sales... we foster a fun and upbeat work culture with no shortage of opportunities. With perks ranging from free concert tickets to dog-friendly offices, to progressive benefits like student loan reimbursement and adoption/fertility support... it’s no wonder we are certified as a Great Place to Work organization and one of People Magazine’s “50 Companies that Care”. We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE JOB

We are currently looking for a Regional Marketing Manager. This person, under guidance of the Regional Marketing Management Team, will be responsible for multiple tasks that are essential to the success of Live Nation’s marketing efforts including the development and presentation of marketing plans to artist representatives, direction and implementation of local marketing promotions and management, and management of multiple event advertising budgets for club & theatre shows. This role will also maintain a dotted line into our Venue Nation organization, working with Venue Nation Operations & marketing teams to deliver on operational goals and fan-first experiences within our owned and operated venue portfolio.

WHAT THIS ROLE WILL DO

Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events primarily at the club and theatre level

Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans

Partner with the local talent buying team to manage the success of events across multiple venues

Develop impactful promotions for Live Nation events using multiple regional media partners

Compile and share extensive audience and artist demographic information to shape development of marketing plans

Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community

Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools

Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation.

Compile advertising settlement documents as needed for local events

Work with internal stakeholders to provide post show marketing analytics recaps to artists

Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites and in venue

Coordinate street team and grassroots marketing efforts with local market contacts

Day of show event coverage as necessary

Ensure show information is accurate across all venue branded touchpoints

Partner with Venue Marketing Club team to Implement & execute strategic venue marketing plans, media buys, branding strategies, and promotional projects for F&B, ancillary product needs, VIP communications

Build and coordinate deployment of venue email communications with a mix of manual efforts and automation maintenance for show related content as well as fan related communications

Work closely with venue GM, AGM, F&B and Operations teams to maximize non-show related priorities and opportunities for the venue

Oversee creative service request process to develop high-impact creative executions across email, social, print and signage

Oversee guest relations & communication via venue branded touchpoints

WHAT THIS PERSON WILL BRING

Bachelor’s degree preferred, but not required

Strong organizational skills and attention to detail

Minimum of 3+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting

Minimum of 3+ years prior experience working with artist marketing representatives

Minimum of 3+ years prior experience managing local media relationships

Deep interest in discovering new music and marketing a wide variety of genres and emerging artists

Ability to work day, evening and weekend hours, based on the needs of daily business operations

Ability to work in a very busy, high-pressure, team setting

Ability to troubleshoot and problem solve independently

Excellent communication skills, both verbal and written

Live Nation’s policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within 24 hours of entering an office.

BENEFITS & PERKS - Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets

WEALTH: 401(k) program with company match, Stock Program Reimbursement

FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support

CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings

OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

JR-69481

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