Digital Marketing Manager

McKinley Marketing Partner's client is looking for a digital marketing manager to join their team. The manager will support full-funnel marketing to drive mid-funnel engagement through to membership. This person will support multi-channel marketing strategies highlighting the company's offerings, including products and programs.

This is a long-term W2 contract. Candidates must be local to the D.C. metro area. Candidates should be able to come into the office once a month and as needed. All McKinley roles include a competitive benefits package.

Responsibilities

Develop and implement multi-channel marketing strategies for products and programs

Support the direction for copywriting and graphic design work

Plan and execute digital marketing initiatives, including sweepstakes and mobile campaigns

Develop SOWs and manage the procurement process to secure approval

Manage relationships with third-party vendors

Direct graphic design for marketing programs and promotions

Write marketing copy for both owned and paid media and create CTAs

Track campaign performance and provide actionable recommendations during presentations and weekly reporting meetings

Requirements

Bachelor’s degree or equivalent education

At least two years experience with digital program and product marketing, specifically with Mobile and/or Games, at an agency or medium/large-sized organization

Strong copywriting skills, including an ability to create effective CTAs

Experience developing SOWs and managing the procurement process to secure approvals

Strong performance analysis skills and ability to create recommendations based on those insights

Experience with Adobe platforms preferred

Proficiency with CMS platforms such as AEM, WordPress, or Drupal