Search Engine Optimization (SEO) Specialist

Job Description

About the role

We're seeking an experienced Search Engine Optimization (SEO) Specialist to join our marketing team. As our SEO Specialist, you will be responsible for developing and implementing our SEO strategies and tactics to improve our organic search rankings, drive traffic to our website, and increase brand visibility.

Responsibilities

Conduct keyword research and optimize website content and structure

Identify and implement on-page and off-page SEO strategies

Track and analyze website analytics and search engine rankings

Monitor and evaluate search results and search performance across major search engines

Collaborate with content marketing team to develop and deploy SEO-friendly content

Stay up-to-date with the latest SEO trends and algorithm changes

Perform ongoing SEO audits and provide recommendations for improvement

Monitor and analyze competitor SEO strategies

Provide regular reports on SEO performance and recommend strategies for optimization

Requirements

2+ years of experience as an SEO Specialist or similar role

Strong understanding of search engine algorithms and ranking factors

Proven track record of improving search engine rankings and driving organic traffic

Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.

Knowledge of HTML, CSS, and web development principles

Excellent analytical and problem-solving skills

Strong attention to detail and ability to work independently

Ability to stay up-to-date with the latest SEO trends and best practices

Excellent communication and collaboration skills

Experience with B2B SaaS products is a plus