Director Search Engine Optimization

Company Description

ESB Advertising is a data-driven media buying agency that combines media buying and creative services to help companies increase brand awareness, generate leads, and boost revenue. Our team includes certified digital marketers, seasoned media buyers, and Emmy award-winning producers.

Role Description

This is a full-time hybrid role for a Director of Search Engine Optimization. The Director of Search Engine Optimization will be responsible for developing and implementing SEO strategies, conducting web analytics, keyword research, and organic search optimization. The Director of SEO will also be responsible for conversion optimization and analyzing analytics data to improve website performance. The role is remote, but we plan to shift to a Falls Church, VA hybrid.

Qualifications

Extensive experience in web analytics and SEO, as well as proficiency in keyword research and optimization

Demonstrated ability to deliver conversion optimization results

Expertise in organic search optimization and analytics analysis

Strong analytical skills and attention to detail

Excellent written and verbal communication skills

Bachelor's degree in Marketing, Communications, or related field

Experience with Google Analytics, Google AdWords, and Bing Ads

Compensation & Benefits

Participation in company health (medical, dental, vision) insurance plans

401K with company match

Unlimited Paid vacation. Holiday, and Sick Leave

Opportunity to advance your career