Performance Marketing Digital Marketing Executive

Company Description

L'OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. With a portfolio of premium beauty brands that champion organic and natural ingredients, L'OCCITANE Group operates in 90 countries worldwide and has 3,000 retail outlets including 1,500 of its own stores. The Group has a nature-positive vision and entrepreneurial ethos committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions in order to create a better and healthier planet.

Responsibilities

Campaign Management: Plan, Develop, execute, and manage performance marketing campaigns across AMS, Google Ads and Meta Business Suite.

SEO & SEM: Identify, Measure, and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Performance Analysis: Monitor, analyze and optimise campaign performance and make data-driven decisions for improved website traffic and visibility.

Budget Management: Manage the budget effectively while maximizing ROI.

Reporting: Prepare and present performance reports to the management team.

Qualifications

Proven experience in managing Google Ads, Facebook Ads, AMS, SEO, and SEM.

Strong understanding of performance marketing, conversion, and online customer acquisition.

In-depth experience with Google Analytics.

Strong analytical skills and data-driven thinking and up-to-date with the latest trends and best practices in online marketing and measurement.

NOTE: This is role is on contract basis.

Full time