Marketing Communications Specialist

Main Job Functions:

E-Newsletters (Internal/External):

- Internal: Edit digital weekly newsletters (using Poppulo) --

- External: Create and manage production of promotional and operational emails (using Marketo) according to our brand guidelines and manage calendar of emails scheduled

Social Media:

- Manage social media channel (LinkedIn) through Sprout Social with impactful content/visuals and calendar of posts to increase # of followers (organically and sponsored)

- Create posts for social media (including interactive content) according to our brand guidelines

Lead generation: Ensure leads are distributed to the necessary sales role type

ABM Campaigns: Partner with Marketing Managers to coordinate and optimize ABM campaigns

Virtual Events: Market and manage virtual events (live and on-demand webinars, virtual booths, etc) with Livestorm platform.

Secondary Job Functions:

o Coordinate production of digital ads, brochures and flyers

o Assist with event and trade show collateral, promotion and logistics

o Assist in managing digital archives

o Assist in lead generation operations

Requirements:

o Must have 3-5 yrs minimum experience with SEO, PPC and/or social media marketing

o Experience with Marketo (or similar platforms)

o Knowledge of the Google Ads, LinkedIn advertising platforms

o Google AdWords and Google Analytics certifications a plus

o Solid experience in Adobe Photoshop, In-Design

o Healthcare, medical diagnostics, pharma background preferred (or experience creating collateral for these clients)