SEO Specialist

Job Description

At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow's healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next.

Our employees are kind, collaborative, energetic, approachable and driven. On top of that, we value the unique perspectives, backgrounds and voices of our employees. Why? Because their diverse experiences drive new ideas and help us build a better community.

For over 10 years, we've built a collaborative culture driven by employees who share a passion for improving the healthcare ecosystem, enjoy giving back to the local community and value diversity and inclusion.

One of the hallmarks of our culture is our commitment to community service. Through the DefinitiveCares program, employees can work with their choice of more than 40 charitable organizations, supporting causes from hunger and homelessness to healthcare, LGBTQ+ issues, racial justice, women's initiatives and more. 2021 marked the sixth year that we had 100% employee participation in DefinitiveCares.

We also provide a range of opportunities for employees to connect with each other. Employees can join any of our employee run affinity groups supporting causes such as women's empowerment, LGBTQ+, Black, indigenous and people of color (BIPOC), disabilities and working parents and potential for many more. Affinity groups often enable greater education companywide through training, events and speaker series.

We're also a great place to work. For five years in a row, we've been recognized by the Boston Business Journal and the Boston Globe as a best place to work in Massachusetts. In 2022, Energage recognized us for Culture Excellence in Compensation & Benefits, Innovation, Great Leadership, Purpose & Value and Work-Life Flexibility!

Think you'd be a good addition to our team? Explore our available positions here. We'd love the chance to get to know you.

Your Challenge:

In this role, you will report to the Sr. Director of Digital Marketing & Operations and with a dotted line to the Senior Digital Marketing Specialist. You will be responsible for implementing effective SEO strategies and optimizing the website for conversion rate. You'll also gather and analyze marketing data across all channels, identify the most significant areas for conversion improvements, and work cross-functionally to implement strategies to capitalize on these opportunities with other members of the organization. We are looking for someone who is enthusiastic about delivering insights that drive business decisions.

Here are some things you will tackle:

Work with Sr. Director of Digital Marketing & Operations Director and Senior Digital Marketing Specialist to manage and report on the performance of SEO channel.

Stay on top of keyword research and make structural and keyword recommendations to maximize SEO efforts across all web properties and content.

Work with the content writers to optimize the website content for SEO and manage the relationship with external writers.

Keep track of competitors and their performance on search channels.

Audit the website for technical SEO issues and work with the website team to fix the errors. Also perform QA steps for website releases.

Gather and analyze marketing data to develop insights, make recommendations on areas for optimization, and report on findings from A/B test data.

Execute A/B testing and landing page and website optimizations to align with development plans for the website.

Proactively communicate with peers and leadership on plans, progress, and problems.

What you'll need:

1-2 years of experience in digital marketing or related field (SEO agency experience preferred).

Strong understanding of SEO techniques: keyword research, on page and off page optimization, backlinking, page speed, header tags, and Google search console.

Strong analytical skills and interest in reporting and data analysis to extract meaning and present recommended actions; experience with statistical analysis is a plus.

Strong experience using Microsoft Excel to manage and analyze data.

Experience using SEO tools Ahrefs, Moz, SEMRush, Screaming Frog, Google Analytics, or other digital tools are a plus.

HTML5/CSS3 experience is a plus

Outstanding verbal and written communication skills when working with teammates who may be either data-driven or more qualitative.

Detail-oriented, persistent, and curious.

Ability and desire to learn quickly and troubleshoot problems.

Ability to work independently while also functioning and contributing as part of a team.

Four-year college degree or equivalent experience.

Why we love Definitive, and why you will too!

Industry leading products

Work hard, and have fun doing it

Incredibly fast growth means limitless opportunity

Flexible and dynamic culture

Work alongside some of the most talented and dedicated teammates

Definitive Cares, our community service group, gives all of us a chance to give back

Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:

"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."

-Business Development Manager

"Great team. Amazing growth. Employees are treated very well."

-Research Analyst

"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."

-Profile Analyst

If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.

If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.

Definitive Hiring Philosophy

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you're interested in working in a fast growing, exciting working environment – we encourage you to apply!

Privacy

Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information

Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to to confirm your status in the application process.