Regional Sales Director , VP of Sales and or Operations resume in Columbia, TN, 38401

Regional Sales Director , VP of Sales and or Operations

Posted by:	Name is not set.
Posted date:	11/6/2009
Contact Info:	*********@*.* Show Contact Info (premium) Send Message (free)
Salary:	65k to 85k
Country:	United States
State:	Tennessee
City:	Columbia
ZIP:	38401
Email:	mu0ona@r.postjobfree.com

Resume Text:

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CARLOS T. VELASCO Jr.
Phone: (931) 626-**** e-mail: mu0ona@r.postjobfree.com 1997 Hood Road.
Fax: (931) 381-**** Columbia TN. 38401

Experienced and highly accomplished Regional Sales Director with knowledge of all sales processes, demonstrating solid analytical and team management skills. Proven track–record of generating new accounts Currently seeking Sales Management position that allows advancements by banding 15+ years of Sales achievements in various market segments in a variety of different mediums’ and their products and services. Excellent project management skills include self-motivated, effective presentation skills, creativity, idea generation, good written expression, oral comprehension, written comprehension, deductive reasoning, and work great with people. Excellent telephonic communication skills; excellent interpersonal communication skills

KEY STRENGHTS

~ Strategic Business Development ~ Team Leadership ~ Team Building
~ Regional Sales Management ~ Employment Training ~ Strategic Planning
~ Relationship Building ~ Business/Revenue Growth ~ Forecasting/Prospecting
~ Negotiation ~ Closer ~ Group Presentation

PROFESSIONAL PROFILE
Nov 2005 – Oct 2009 Seccion Amarilla, USA (Print / Internet) Nashville , TN.
Sales Director, ( Regional )
Responsible to oversee sales operation for the largest Spanish Yellow Pages Directory in the Nation. Currently traveled to and managed, 7 markets with over 75 employee and up to 15 markets in 2008 and managed over 150 employees. Responsibilities included and not limited to sales and marketing budgets, forecasts, advertising, marketing and business plans, testimonials, action plans and sales canvass plans, traveling between 2 markets weekly, as well as the supervision Sales Managers and Account Executives. Additional responsibilities included hiring of Sales Managers and Account Executives, training, managing and coaching and overall leadership, overseeing local office expenses and budgets. As an Advertising Sales Director I consistently developed new creative measures to ensure our company’s products and services were set to the highest standards of quality. Consistently implemented, and managing the company's print , internet, direct marketing advertising strategy, both from a business and technical perspective. Develop budgets and projections for advertising to execute cross-selling and bundling print and online campaigns. Leadership role in operations initiatives necessary to maintain focus on achieving targets, gather market data; act as an improvement catalyst. Embracing online ad distribution through IYP redesigns; product launches (i.e. video ads); and partnerships with search engines and online pure plays to resell pay-per-click and other forms of advertising and RCF monitoring through their valued sales channel. Promoted positive relations with State / Local organization, Hispanic and U.S. commerce office and government, sectors. Involved with Yellow Pages directory pub dates, pagination, proofing, redesigning, new product segmenting, local market directory home and business distributions.
First Director to successfully manage 15 markets with revenue of $9.5 million
Achieved the successful opening of 4 new fully operation markets in less than 6 months
Developed and launched a successful weekly sales structure for all offices, Sales Managers to use with their Sales Teams.
As a Sales Manager for the Nashville market lead the team in 2006 to achieve $1 million in Sales Revenue.
Attained $ ½ million + sales goal in Q1, with a 2nd year book.
Developed and help launched a successful creative compensation level benchmark compensation plan for the Account Executives.
Consistently developed and launched successful sales incentives for Sales Teams.
Trained AT&T Sales team in Baton Rouge, LA., of # 40 participants to sell our product while in associating with Seccion Amarilla.

Sept-2004 – Nov-2005 Cromwell Radio Group, (Radio) Nashville, TN
Account Manager, ( Local )
Responsible for planning, communicating, and integrating radio advertising for existing and potential clients. Contacting and consistently establishing strong relations with a wide variety of local and national accounts. Developing and implementing business plans to achieve sales in accordance with expense, budgets and overall corporate objective; assessing annual needs and planning sales budgets, market research and analysis and producing / editing radio commercial for businesses.

Aug-2003 – Sept-2004 World City Media Group, (Print) Coral Gables, FL.
Director of Sales and Marketing. ( Local )
Effectively implemented new structure to the organization and focused on the Sales and Marketing division to reach a new platform and sustaining the company’s success and planned goals and managing development for the Business Magazine. Built a highly effective sales team, developed strategies to quickly respond to global business needs Creating budgets, and strategic future planning. Marketed our five business publications through Trade Shows, Conventions, World Summits, Cross-sell, and Barters. Consistently, developed new business, through our highly recognized, monthly events series.

Jun- 2002 – Jul-2003 Caribbean Publishing Company, (Print). Miami, FL.
Senior Account Manager, U.S.A. (Central - America and Caribbean Basin areas)

Utilized advanced business selling techniques to obtain desired results in growth, data penetration and revenue targets as well as ensuring high quality customer service and retention. Focus was to provide the highest quality of services to new and existing customers which involved selling, managing, and promoting our Yellow Pages Directory products, direct mailers from small to large businesses, gain local influence to support new business and strategic product initiatives. Exhibitor at World Summits, (C.C.A.A., F.T.A.A) e.g. Experience in Conventions and Trade Shows

Apr-1996 – Jun-2002 AT& T Broadband Media, (Television). Miami, FL.
Senior Account Executive, (National)
Territorially managed and serviced, Dade, Broward, and Monroe Counties; responsible for planning, communicating, and integrating television advertising for existing and potential clients. Contacting and consistently establishing strong relations with a wide variety of local and national accounts. Developing and implementing business plans to achieve sales in accordance with expense, budgets and overall corporate objectives; coordinating roll out strategies to open new markets ; assessing annual needs and planning sales budgets, market research and analysis.

Exceeded 1998 goal of $185,000 by nearly 35% ($250,000).
Achieved 65% of increased 1999 goal of $420,000 in month s.
Sales Employee of the month in June 2000, (152% of budget) with, 25% over annual budget, in Dec 2000.
Top Achievements in 2002 with, $997,265 in sales revenue.

Feb-1994 – Apr 1996 American Express Company, (Financial Services), Ft. Lauderdale, FL.
Marketing Manager / Customer Service Manager. (Local )

Started in the International Dollar Accounts/Spanish Division and subsequently selected for the Platinum Division, which serviced key accounts and major clients. Introduced new products to card members and maintained current knowledge of all card products. Responsibilities also included responding to customer inquiries, identifying customer needs, and researching and resolving client-related service issues between card members and merchants, to facilitate appropriate decisions and a course of action within specified time constraints. In addition, responded to Acting Supervisor calls and authorized actions on customer and business accounts.

Member of New Product Development Team which introduced the very successful Platinum Optima Card.
Designated as Facilitator, based on performance and proven job skills, responsible for training new hires.

TECHNICAL: Computer Skills: System One, Apollo, PARS and Delta, Amadeus Computer
Reservations Systems; ; Windows XP, Microsoft Office 07, including: Excel, Word, PowerPoint, Outlook; Adobe PhotoShop; Corel Draw; FoxPro, Quark Cable Advertising Bureau (CAB); Scarborough; Media Audit; Strata; Cable Available Inventory Manager System (AIMS); Ad Blocks Computer Software (Account Manager); Competitive Media Reporting; M.R.I. Cable scan; Griffith; Claritas Map, Prism Clustering; Co-Op Research, Paper Trends.

LANGUAGES: Fluent in English / Spanish and working knowledge in Portuguese.

EDUCATION: Candidate for Degree in Business Administration
Florida International University, Miami, FL.
Devry University, Nashville TN.

TRAINING: Professional Sales : Sales Process Training, Professional Selling Skills & Up-sell Process Training (AT&T); Global Sales Learning System and Telephone Customer Service Training, (American Express); Automotive Up-Sell, (Jim Doyle); Management / Supervision Seminar, (Fred Pryor); Time Management Workshop, (Franklin Covey); Corporate Management Training; Real Estate Seminar; Finance; Money Management; Yellow Pages Sales Process. Multicultural Market Intelligence Summit, (Geoscape); Competence clock, (Mercuri International); Marketing Leadership Summit, ( Sanders Consulting Group)

[Professional References upon request]

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