Director of Marketing, Marketing Manager resume

Resume

Director of Marketing, Marketing Manager

Posted by:	Jennifer Masie
Posted date:	11/2/2009
Contact Info:	******.*@*****.*... Show Contact Info
Salary:	100000
Country:	United States
State:	Texas
City:	Frisco
ZIP:	75034
Email:	vwwpfj@r.postjobfree.com

Resume Text:

DIRECTOR OF MARKETING

Seeking a key role in marketing and business development utilizing excellent customer service background and optimizing organizational and communication efficiency to surpass revenue targets.

PROFILE

- Results-oriented marketing and business development professional with exceptional abilities in building and developing internal teams and client relationships
- Proven record of significant achievement to include reducing costs, amplifying sales and profits, as well as developing and improving business programs to meet operational requirements
- Develop and establish sales goals, initiate cost containment processes, provide hands-on training, and motivate personnel; keep abreast with current best practices and latest market trends
- Possess articulate oral and written business communication skills; expert in managing agency for effective and efficient media buys along with review and coaching for all post buys, consistently secured more than $600K annually in added value with media partners
- Highly creative and detail-oriented professional with keen eye for balance and organization
- Determined and career-focused; take initiative to gain substantial knowledge of products and services

AREAS OF EXPERTISE

- Marketing Research and Management
- Media Management
- Campaign Strategies
- Customer Needs Analysis
- LSM Plans
- Negotiation and Closing Skills
- Product Merchandising Plans
- Time and Project Management
- Organizational and Analytical Skills
- Team Building and Leadership

PROFESSIONAL EXPERIENCE

ARBY’S RESTAURANT GROUP - PLANO, TX
DIRECTOR OF MARKETING (PLANO, TX) Jun 2008-Present

MARKETING MANAGER ( PLANO, TX) Jan 2007-June 2008

MARKETING MANAGER ( CLEVELAND, OH) Mar 2004-Jan 2007
Conceptualized, developed, and implemented annual marketing and media plans in west coast region for third largest QSR chain. Administered marketing accruals and budgets for assigned DMAs and Co-op markets. Managed 7 DMA’s that include 122 restaurants, 14 Area Supervisor, 3 Senior Director of Operations along with 5 Co-op markets that include 59 Franchisee Operators including 119 restaurants; checked implementation of all marketing programs through on-time and accurate marketing updates Supervisor Training Program (STP) and Director of Operations Training Program (DOTP). Initiated and developed local store marketing programs used throughout the company today. Trained management staff on marketing initiatives by frequent in-field visits. Developed new unit programs and grand re-opening programs for remodels/rebuilds/acquisitions. Enhanced knowledge of new industry trends, economic factors, new marketing and media tools and local market opportunities that may impact business or grant new opportunities. Proactively involved with new sites, relocations and closings, as well as cannibalization studies. Trained indirect reports to guarantee success and add value to the organization.
Key Contributions:
- Obtained sales goals for assigned DMAs
- Successfully completed print program analysis for assigned DMAs resulting in cost savings of over $120,000
- Sought and retained key personnel
- Co-op leadership aligning franchisee with corporate strategies
- Executed and improved competitive “blunting” and downstore sales techniques as well as assisted in new product rollouts with articulate unit communications and public relations activity, suggestive sell contests and incentive contests
- Provided strategic direction to operations personnel on marketing terms, rationales, and strategies with focus on operation’s task in efficient marketing implementation
- Functioned as the primary point of contact for the Arby’s Charity Tour (ACT) and coordinated ACT-related activities for assigned DMAs as well as functioned as project manager for assigned programs by the VP of Marketing

RTM, INC. - CLEVELAND, OH

MARKETING SUPERVISOR Mar 2002-Mar 2004
Directed all aspects of the development and execution of region grand opening plans. Collaborated and responded to managers, AS, DO regarding all marketing requests and assisted in marketing communications for the whole region such as LSM and Contest Special Programs. Administered Region Outdoor Program, supported VDM and Region Team ACT events and region meetings, and supervised POP execution, ordering assistance, and inventory management.
Key Contributions:
- Efficiently performed business analysis and monitored test programs results, Cost Per Response (CPR), sales, contests and product mix trends as well as assisted marketing team with improvised requests
- Developed and coordinated LSM programs on a unit and regional level
- Involved and contributed in planning and executing district meetings, special events as well as registered programming of all requests, downloaded confirmation, and registered overlays

MARKETING COORDINATOR Sept 1998-Mar 2002
Oversaw all functional areas of POP implementation, ordering support, and inventory management. Created and distributed marketing calendars as well as monitored test programs results, CPR, sales, contests, and product mix trends. Registered programming of requests, downloaded confirmation, and registered overlays.
Key Contributions:
- Assisted marketing team with ad-hoc requests, responded to managers, AS, DO, as required for all marketing requests specifically POP and LSM toolkit materials
- Proactively maintained marketing and co-op files, encoded CPR forms to AFA for monitoring use
- Contributed in planning and implementing district meetings and special events

EDUCATION

BALDWIN WALLACE COLLEGE, BEREA, OH
- Bachelor of Business Administration 2007

TRAINING

- Principle-Centered Leadership, Franklin Covey Workshop 2005
- Speechworks Workshop, Atlanta, GA 2001
- Investment in Excellence, Arby’s Restaurant Group 2000

ACHIEVEMENTS

Q1 2008, Leadership | Q1 2007, Best Comp Sales % in Company: 4.23% | Q1 2007, Front End Effort | Q1 2007, Best Actual Sales Increase: 8.24% | Q4 2007, Best Comp Sales % Increase in Company: 0.43% | Support Person of the Year 2003

Other awards:
Dare to Soar | Pillar of Marketing | Marketing Excellence | Tenacious | Operations Excellence | Get in the Water | Getting it Done | Teamwork | Stepping Up to the Plate

AFFILIATION

Member, Women’s Food Service Forum

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