Senior Category Specialist

TASKS

Positioning & Pricing - Make changes to the product line to increase profit margin - Determine competitive pricing and promotional activities of a product category

- Monitor market trends, research consumer markets and competitors’ activities

Innovation - Prioritizing innovation opportunities & Lead Launch plans on NPD initiates, working with cross functional teams to land best in class execution in market - NPD Project Management ( Brief, R&D, Planning, Manufacturing, Operation, Execution etc..)

Research & Data Analysis (Quantitative & Qualitative) - Using research & Data analysis to improve business performance through identification of key insights about Products/Categories, consumers trends, Consumers Requirements, customers & Competition - Retail Audit analysis & U&A Studies analysis - Focus Groups Management - Monthly Market Visits & Mystery Shopper visits - Analyze customer requirements and develop product promotions to drive sales - Monthly Market Intelligence for different Categories (Prices – New Products in Market – Competitors prices etc..)

- Stay updated on industry trends and market competitions -

Communication & Activation - Lead Key activations across the year working closely with external & internal stakeholders & Agencies to deliver Best in class activation across all touch points - Media Management (knowledge of running a 360-degree campaign ATL – BTL – Digital) - Social Media Strategy formulation & Delivery - Revolutionize BTL activities to a MEGA full year activation plan tailored per CATEGORY - Brand Activations & Events (On ground Activities Management (instore Sampling activities)) - Ensuring most efficient buying for Media Content with premium positioning & right placement - Working with Agencies on creative & innovative projects - Planograms & POS Material Development for Different Categories - Measure and report performance of all marketing campaigns, and assess ROI and KPIs - Oversee new and ongoing marketing and advertising activities

Customer Experience - Address customer queries and concerns in a timely fashion - To ensure product availability that meets consumer demands - Respond to customer’s queries about new products. - Monitor product distribution and consumer reactions -

Trade Marketing & Sales Support - In close co-operation with the sales function and TM, identify trade needs/opportunities, developing pricing & distribution strategies and trade promotions for assigned categories & for specific channels - Implement monthly promotional strategies to achieve sales goals - Collaborate with merchandisers to expand product categories - Trade Marketing Cross Functional Planning & Follow-up - Close follow up on sales figures for improving growth of a different categories - Develop selling strategies based on with company’s competitive and success elements - Perform customer negotiations and determine new customer contract terms - Work with Legal/Regulatory to ensure contracts are in place - Work with different stakeholders to ensure timely payments and smooth running of all programs - Reports to update the organization on monthly or quarterly progress of the Categories performance & activities ROI - Foster trust relationships with vendors to achieve better pricing and quality of services

EDUCATION

General Education

University (First degree)

EXPERIENCE General Experience

Experience enables job holder to deal with the majority of situations and to advise others (Over 3 years to 5 years)

Managerial Experience

Experience enables job holder to deal with the majority of situations and to advise others (Over 0 years to 2 years)

Schedule: Full-time

Shift: Day Job

Travel: